Did you know February is Matching Gift Month? This can be a great way to build awareness around matching gift for your cause. Research suggests that your donors are more likely to contribute to a cause and make a larger donation if they know their employer will match their gift. We had put together a few tips on how you can make the most of Matching Gift Month.
Tip 1: Add the HEPdata eMatch or eMatch Portal to your web site:
The HEPdata eMatch allows donors to determine the match eligibility of their gift and provides “how-to” instructions as well as instant access to their employer’s match application forms. And best of all, the eMatch Donor Link can easily be added to your website giving page – making it simple for donors to convert their good feelings into great results. eMatch Portal is the industry leading matching gift management and engagement tool which ensures donors not only identify as match eligible, but, in fact, complete their match paperwork. It also alerts gift accounting staff to real time match opportunities to certify matches in real time!
Tip 2: Give a Shout Out to Your Corporate Donors:
Take this opportunity to publicly thank all your corporate donors for their support. Share a story of how a corporate partnership made a difference to your constituents. Not only are you thanking the company but you are giving them great PR.
Tip 3: Remind your Donors about Matching Gift Month Through Facebook.
“Did you know that February is Matching Gift Month? If you work for a participating company, you can make a personal donation and they will match it!! How’s that for making a difference! For more info click here (insert HEPdata eMatch link) Here is a great Facebook post promoting Matching Gift Month by Grambling State.”
Tip 4: Schedule Tweets promoting Matching Gifts throughout the Month:
Here are some twitter examples promoting Matching Gift Month:
“Did you know that February is Matching Gift Month? Will your employer match your gift? (insert HEPdata eMatch Link)”
“Double the love in February by taking advantage of Matching Gift Month. Find out if your employer matches gifts. (insert HEPdata eMatch Link)”
February is matching gift month! Matching gifts can double or triple your donations.
Here is a great example by Iona College that includes a great visual:
Embrace Matching Gift Month & make a big impact this February! Find out how http://www.matchinggifts.com/iona/
Tip 5: Add a Reminder of Matching Gifts to Your email Signature:
“Your donation may be eligible for a matching gift from your employer. Click here to search our matching gift database (insert the HEPdata eMatch gift link)”
“Does your employer offer matching gifts? Find out here (insert the HEPdata eMatch link)”
Remember… A well thought out strategy for Matching Gift Month is your opportunity to send a well-crafted message to your donors promoting the benefit of matching gifts. Communication and easy accessibility are the keys to increasing the receipt of corporate matching funds. Don’t let those dollars go to waste. Hopefully this message will open their hearts as well as their wallets.
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If your non-profit is interested in learning more about our matching gift services, please visit hepdata.com, email: firstname.lastname@example.org or call 800.681.4438. We would be happy to help you analyze your current matching gift strategies. We also have an extensive collection of matching gift marketing strategies to review online in our Learning Center.