With growing demand for high first destination knowledge rates, career professionals are seeking time-saving, cost-effective data collection strategies. Many suggest using publicly-available social media sites as sources of outcomes information. Yet, how trustworthy are these data? The Career Center at Illinois compared social media data to survey responses for our 2014-2015 class–with over 3,000 overlapping cases. Could social media stand up to survey self-report? Explore advantages and limitations of social media data, and uncover simple strategies to boost confidence in social media data sources.

Your Email (required)

Select which files you would like to download below:

Social Media and First Destination: Publicly Available and Trustworthy Too?