The most important part of a fundraiser’s job is being a great steward to donors. There are many ways to show appreciation to donors. The most common are letters, emails, events, and phone calls. Another great option often overlooked is sending a short thank you video.

With year-end just around the corner, consider incorporating a thank you video for your supporters. Below are three great examples. Videos are also great because they can be shared on social media getting your non-profit more publicity. The best thing about using a video is donors hear directly from the people impacted by their generosity. It’s a very genuine way to say thank you.

Check out these videos for inspiration:

Wheaton College: This is a unique way of thanking donors through students writing on chalk boards how donations improved their experience at Wheaton College.

Nature Conservancy: This is an effective video because the lead scientist in various locations give thanks with a brief description of the work they accomplish through donations.

Moose Jaw YMCA: The pictures of the children being able to attend summer camp because of the generosity of their donors speaks volumes. You can’t help but feel you are making a difference in a child’s life after watching this. video.

# # #
Check out our Learning Center where you can view over 50 free, on-demand educational webinars by leaders in philanthropy, covering best practice on various fundraising topics. You can also find a weekly blog that provides useful fundraising tips. Email: info@hepdata.com or call 800-681-4438 information for more information.

How Videos are a Powerful Way to Thank Donors
Tagged on:                                                 

Leave a Reply

Your email address will not be published. Required fields are marked *