Automation has played a huge role. Today, we can locate where donors work and determine their matching gift status before we engage them! We can put tools on websites that allows donors to determine if they work for an employer who has a matching gift program and initiate the match.
Approximately 1 in 10 gifts can be matched to non-profits. That’s a staggering 10% of total donations! To grow your matching gifts to 10% of revenue given, you’ll need to automate the matching gift process.