Can donors find your website’s matching gift resources quickly and easily? Nothing frustrates potential donors more than having to click through your whole site in search of your donation page. They will quickly give up. And when they do, you’ve
When most fundraisers think of corporate giving programs, grants may be the first thing that comes to mind. But did you know that corporations offer a variety of programs to give back to communities where their employees live and work.
The Council for Aid to Education’s latest annual survey of fundraising at colleges and universities in the United States has been released. The Voluntary Support of Education (VSE) Survey looks at many different kinds of giving, including matching gifts. Compared
Creating awareness among your donors is an essential part of your overall marketing plan for corporate matching gift programs. One simple and effective way to create awareness is to insert a matching gift leaflet into your direct mail packages. The
A short, custom video is a great way for your university or nonprofit to remind donors about the power of matching gifts! Check out these great examples from our friends at the American Heart Association, Case Western University, and Habitat