As a follow-up to our December blog on How to Incorporate Matching Gifts into Peer to Peer Fundraising, we wanted to highlight the National MS Society who does an outstanding job providing their event participants with the tools they need to promote matching gifts and examples of how to promote the ride on social media. Below are two emails that any non-profit can use as an example to help promote their own event.

Matching Gift Reminder E-mail Example

Dear Helen,

Good news! Did you know when you make a donation to Bike MS your employer may match your contribution? That’s right, many companies match charitable contributions dollar for dollar. It’s quite possible yours does, which means you’ll be giving twice as much to help people affected by MS live their best lives. How great is that? Simply ask your HR department if your company matches charitable giving, or search a database of companies with a matching gift program.

Coworkers and donors outside your company can ask for a matching gift on your behalf, too. Once they make a donation, all they need to do is ask their HR department if they have a matching gift program. It’s that simple. And just think how good you’ll feel knowing you’ve made twice the impact for people affected by MS.

Thanks for all you are doing. If we can do anything for you, please feel free to send us an email at

Our best,

The Bike MS Team

Social Media Example Email

Dear Helen,

We’ll supply the tools. You supply the charm. It’s not always easy to ask people to support your cause. Just remember, the people in your network want to support you, and are willing to support a good cause. These tools make it easy for you to raise funds for Bike MS. Check them out and check them off your list.

Get social and go mobile. You will find the Bike MS Facebook page a great resource to help stay connected with tips, stories, inspiration and up-to-date information about upcoming rides. “Like” our page, then download our Bike MS Facebook app. It allows your Facebook friends to donate right on your Facebook page.

Make every email count with a Bike MS email signature to help you fundraise.

And finally, manage and share your Bike MS experience on the go with our newly-updated Bike MS mobile and tablet application. This FREE app lets you fundraise and connect with others through social media and email, update your web pages and check your fundraising progress—all from the palm of your hand. iPhone/iPad | Android

Facebook and Twitter covers, logos, videos, images, everything you need to tell the world why you are riding in Bike MS is waiting for you to post. Get them here.

Thank you for being part of Bike MS!


The Bike MS Team

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If your non-profit is interested in learning more about our matching gift services, please visit, email: or call 800.681.4438. We would be happy to help you analyze your current matching gift strategies. We also have an extensive collection of matching gift marketing strategies to review online in our Learning Center.

Best in Class: National MS Society Excels at Promoting Matching Gifts and Social Media Posts in Peer to Peer Fundraising