depressed-man-at-deskBad matching gift data is more than a nuisance — it can potentially damage your reputation and hit your bottom line too.

Just ask John Smith (not his real name), the former director of matching gifts and workplace giving for an international human-rights NGO listed in the Philanthropy 400. In an effort to save money, Smith’s organization switched from HEPdata’s comprehensive GiftPlus Online® database of matching gift programs and policies to a lower-cost competitor.

At first, everything seemed fine — until, one day, Smith received a call from the employee giving department of a Fortune 500 company.

“They were very upset with us,” Smith recalls. “Apparently, our matching gift database showed that the company matched gifts to us, but they don’t.”

The vendor had erroneously classified Smith’s organization as an educational institution, which the Fortune 500 company supported — but which Smith’s organization was not. The company’s matching gift officer was understandably upset that he now had to have an unpleasant conversation with the donor to explain why her gift couldn’t be matched.

“They were so upset, they were threatening to pull their corporate funding as well,” Smith recalls — which represented a sizable chunk of the organization’s vital program revenue.

Smith tried repeatedly to get the vendor to remove the entry from the database, but they told Smith that they couldn’t. It took Smith over a month of constant effort to clear everything up, including regular conversations between the vendor, the company, and the donor to keep them up to date on progress.

Meanwhile, Smith could only wonder how many other incorrectly listed companies were in the vendor’s database — and how long it would be before he heard from them, too.

It took a whole month to clear up the mess to everyone’s satisfaction — everyone except the vendor, that is, because Smith switched back to HEPdata and its hyper-current matching gift information. “HEPdata was very generous during the transition process,” recalls Smith. “They helped us update all the data.”

Now, the organization’s matching gift search is once again powered by HEPdata’s peerless GiftPlus Online® database. For donors, the only difference they saw was the return of the HEPdata logo next to the search box — a mark of quality, in Smith’s opinion.

Isn’t your organization’s reputation — and its bottom line — worth that mark of quality too? Contact HEPdata today and find out how accurate and comprehensive match data can boost your reputation and your bottom line.

Although the events depicted in this article are factual, all names have been anonymized to ensure confidentiality.

Protect Your Reputation and Your Bottom Line with Accurate Matching Gift Data
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