None of us would want to admit to leaving money on the table yet it happens more frequently than we would like. Whether you are an independent school, university or other non-profit, matching gift dollars are there for those who want to maximize them. One of the benefits is that new donors are not needed to make giving numbers increase. Mining your current donor information can generate more revenue.  Imagine finding hundreds, or even thousands, of donors not previously identified as match-eligible.  Now imagine the revenue implications, not only for this coming year, but over the next five years.

HEPdata’s matching gift toolkit will help you increase matching gift dollars:

E-Match Donor Link – Make it easy for donors to find out if they work for a company that matches gifts to your organization. Our matching gift link allows donors to instantly verify from your web site if their gift is match eligible. Donors get the instructions needed to have their gift matched, including the matching gift form and URL directly from the giving pages of your web site.

EmployerFind – Append up-to-date employer names and job titles to your donor records and improve your ability to engage donors! Donors and friends without employer are anonymous and certainly under-giving, if giving at all.

Through HEPdata’s sophisticated search technology, we are able to locate employer information for approximately 30-60% of the records sent. Accuracy of information has been our guiding principle and we use exact matching logic to ensure the highest quality of data returned.

GiftPlus Online® –  Provides online access on over 23,000 matching gift programs in the United States and Canada. Detailed profiles include minimum/maximum gift size, match ratios, application deadlines, distribution dates, Dollars for Doers volunteer matching and spousal matching, digital access to match forms, logins and much more. Users can create custom reminders that will send employer-specific match forms by email or the post.

AutoMatchXpress – Ever wonder how many donors and friends in your database are match eligible? Now you can take the guesswork out of it by running your donor employer names through AutoMatchXpress (AMX). AMX is a web based screening solution that instantly identifies which employers are match eligible providing you a no cost summary of matching gift potential, i.e., how many donors, lapsed and non-donors in your database are match eligible. We often find tens of thousands even hundreds of thousands of dollars in lost match money that you can recover.

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At HEPdata we are happy to help you evaluate how you can increase your matching gift revenue. Check out our Learning Center where you can view over 50 free on-demand educational webinars given by leaders in philanthropy, covering best practice for matching gift administration and other fundraising topics. You can also find a weekly blog that provides useful fundraising tips. Email: or call 800-681-4438 for more information.

Four Tools to Help Maximize Matching Gifts

One thought on “Four Tools to Help Maximize Matching Gifts

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